LOS ANGELES–(BUSINESS WIRE)–The world’s first hip-hop trading cards with interactive content will debut on May 1, 2012, in more than 20,000 retail stores nationwide, including Wal-Mart, Target, Hot Topic, Meijer and Toys R us.
the Platinum League Trading Card Series, the inaugural product of Texas-based Green Media, will feature one-of-a-kind photos of today’s greatest hip-hop artists, their individual background information and career highlights, and a QRL code link to an exclusive video message from each artist accessible from any smart phone or mobile device.
Each pack of trading cards will feature five artist cards and a ‘6th Card’ that gives consumers an access code to log on to a mobile web site, claim instant prizes and enter a sweepstakes where prizes range from new cars to Rolex watches, cash to apparel, ring tones to screen-savers to back stage passes, and much more. With a winner in every pack, the company projects it will give away approximately 3 million prizes every three months.
In order to enter the sweepstakes, the smart-phone user must download an exclusive Platinum League mobile application, entitled “The League” Media Player, and then scan the QR code on each trading card with their phone. Collectors without smart phones are still eligible to participate in the sweepstakes on the company’s official website, platinumleague.com, for their chance to win prizes.
A new series of Platinum League Trading Cards will be launched every quarter (April – June; July – September; October – December; January – March).
For complete list of artists featured on cards and more information, please visit platinumleague.com.
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